A Decade of Advocacy
Raising Colorectal
cancer awareness
Donate
Donate
our mission
By 2030, colorectal cancer is projected to be the number 1 cancer killer for people age 20 to 49. At BeastRob, we believe every warrior deserves a tribe. We are a nonprofit dedicated to raising awareness, building community, and fueling the fight against Colorectal Cancer through movement, empowerment, and bold advocacy.
Our mission is to turn pain into power by hosting fun, fitness-forward events that uplift those impacted, educate the public, and inspire collective action.
Because behind every battle, there’s a beast.
About us
BeastRob was created to honor the ultimate BEAST, Robert N. Vinson.
Robert was the father of our co-founder, Andrea Williams, and a symbol of resilience and courage. Diagnosed with stage IV rectal cancer at just 49, he battled fiercely for months until his passing in November 2008. Despite the pain, the treatments, and the odds, he kept working, kept smiling, and, most importantly, never gave up hope.
At BeastRob, we channel his fighting spirit into action, raising awareness, pushing for prevention, and building a movement rooted in strength, education, and solidarity. Colorectal Cancer is one of the most preventable cancers, yet it remains one of the deadliest, especially in communities of color.
Routine screenings should begin at age 45, but if you have a family history or are African American, start earlier. Knowing the symptoms, talking about it openly, and getting screened can save lives.
We don’t just talk about prevention, we move with purpose, we show up for each other, and we turn every step, rep, or rally into a statement of strength.
community partners
Proud sponsors
Upcoming Events
-
United in Blue Volunteer Day by Fight Colorectal Cancer
March 1, 2026
Kick off Colorectal Cancer Awareness Month in Washington, D.C. by volunteering at Fight CRC’s United in Blue installation on March 1st!Be part of United in Blue! On March 1st, join Fight CRC to launch Colorectal Cancer Awareness Month with a powerful flag installation on the National Mall. We will plant 27,400 blue flags, each representing a young life projected to be impacted by colorectal cancer in 2030 if we don’t act now.
We need your help. The BeastRob team will be volunteering for the Flag Installer role (2:00–4:00 PM). But there’s a role for everyone, from planting flags to greeting volunteers, staffing booths, or distributing resources.
-
Dress in Blue Day
March 6, 2026
On March 6, we’re turning the world blue to raise awareness for colorectal cancer, and we want YOU with us. Wear blue to work, school, the gym, or wherever your day takes you to spark conversations and show solidarity with patients, survivors, and families impacted by colorectal cancer.Snap a photo in your blue
Share it on social using #DressInBlueDay and #BeastUp
Tag @BeastRob so we can celebrate youEvery blue outfit is a statement. Every post spreads awareness.
Together, we Beast Up. -
Miles for Colorectal Cancer
March 28, 2026
BeastRob is teaming up with Bonafide Cycling Club for a free, family-friendly bike ride to raise colorectal cancer awareness, offering options of 10 or 20 miles. Helmets and rear lights are required. We encourage everyone to wear shades of blue to help raise awareness about colorectal cancer. We’d love donations to support our community partner, Fight Colorectal Cancer. More details coming soon!
BeastRob Merch
-
Unisex Hoodie
From $33.50
-
Unisex Soft T-Shirt
From $12.50
-
Unisex Youth T-Shirt
From $11.50
Contact Us
Interested in helping raise colorectal cancer awareness? Fill out some info, we can’t wait to hear from you!
Once you submit your message, a member of the BeastRob team will get back to you within 2–3 business days. We're a small but mighty crew, and we appreciate your patience as we work to respond with care.